Finally, you find me! 

I'm Giulia, a brand
and communication strategist Milan based.

Finally, you find me! 

I'm Giulia, a brand and communication strategist Milan based.

Finally, you find me! 

I'm Giulia, a brand and communication strategist Milan based.

Finally, you find me! 

I'm Giulia, a brand and communication strategist Milan based.

Finally, you find me! 

I'm Giulia, a brand and communication strategist Milan based.

About me

I was born in a small city in the north of Italy (Pordenone), but I’ve decided to escape from there at 19 to attend the academy of fine arts.

After a few years in advertising agencies, firstly as a creative than as a strategist, I've decided to begin my own bosses. My scope is to fill the gap between consultancy and creative output through a pragmatical approach that usually starts with a detailed analysis. If the brief allows me, I love to find small data (to support subsequently with other data) to reach new insights. Did you read about that time I queued outside an opening?

Insight research

I don't believe in big data. First, because data with could use in advertising are not really big, and secondary because are data that everyone has.

I think to be relevant and distinctive, we need to find a new way to read data, and often for me it happens though small data. Being more human is the way to define more relevant insights to transform into effective campaigns.

Insight research

I don't believe in big data. First, because data with could use in advertising are not really big, and secondary because are data that everyone has.

I think to be relevant and distinctive, we need to find a new way to read data, and often for me it happens though small data. Being more human is the way to define more relevant insights to transform into effective campaigns.

Insight research

I don't believe in big data. First, because data with could use in advertising are not really big, and secondary because are data that everyone has.

I think to be relevant and distinctive, we need to find a new way to read data, and often for me it happens though small data. Being more human is the way to define more relevant insights to transform into effective campaigns.

Insight research

I don't believe in big data. First, because data with could use in advertising are not really big, and secondary because are data that everyone has.

I think to be relevant and distinctive, we need to find a new way to read data, and often for me it happens though small data. Being more human is the way to define more relevant insights to transform into effective campaigns.

Insight research

I don't believe in big data. First, because data with could use in advertising are not really big, and secondary because are data that everyone has.

I think to be relevant and distinctive, we need to find a new way to read data, and often for me it happens though small data. Being more human is the way to define more relevant insights to transform into effective campaigns.

Brand strategy

Starting with a complete analysis of the competitive landscape, the players, macro-trends, and the consumers' definition, I love to define future big brands giving them a shape thought a relevant mission, a vision, a USP and all the things usually included in a framework.

I also enjoy brainstorming with creatives to create the brand aspect to be sure the strategy is completed respected.

Brand strategy

Starting with a complete analysis of the competitive landscape, the players, macro-trends, and the consumers' definition, I love to define future big brands giving them a shape thought a relevant mission, a vision, a USP and all the things usually included in a framework.

I also enjoy brainstorming with creatives to create the brand aspect to be sure the strategy is completed respected.

Brand strategy

Starting with a complete analysis of the competitive landscape, the players, macro-trends, and the consumers' definition, I love to define future big brands giving them a shape thought a relevant mission, a vision, a USP and all the things usually included in a framework.

I also enjoy brainstorming with creatives to create the brand aspect to be sure the strategy is completed respected.

Brand strategy

Starting with a complete analysis of the competitive landscape, the players, macro-trends, and the consumers' definition, I love to define future big brands giving them a shape thought a relevant mission, a vision, a USP and all the things usually included in a framework.

I also enjoy brainstorming with creatives to create the brand aspect to be sure the strategy is completed respected.

Brand strategy

Starting with a complete analysis of the competitive landscape, the players, macro-trends, and the consumers' definition, I love to define future big brands giving them a shape thought a relevant mission, a vision, a USP and all the things usually included in a framework.

I also enjoy brainstorming with creatives to create the brand aspect to be sure the strategy is completed respected.

Communication strategy

My proposals work merging cultural and target tension with the brand essence to find the right story-to-tell. This methodology allows creatives to create contemporary and relevant campaigns.

With a background as an art director, I can also follow the creative process in traditional advertising and even in the digital landscape; I believe in neutral ideas!

Communication strategy

My proposals work merging cultural and target tension with the brand essence to find the right story-to-tell. This methodology allows creatives to create contemporary and relevant campaigns.

With a background as an art director, I can also follow the creative process in traditional advertising and even in the digital landscape; I believe in neutral ideas!

Communication strategy

My proposals work merging cultural and target tension with the brand essence to find the right story-to-tell. This methodology allows creatives to create contemporary and relevant campaigns.

With a background as an art director, I can also follow the creative process in traditional advertising and even in the digital landscape; I believe in neutral ideas!

Communication strategy

My proposals work merging cultural and target tension with the brand essence to find the right story-to-tell. This methodology allows creatives to create contemporary and relevant campaigns.

With a background as an art director, I can also follow the creative process in traditional advertising and even in the digital landscape; I believe in neutral ideas!

Communication strategy

My proposals work merging cultural and target tension with the brand essence to find the right story-to-tell. This methodology allows creatives to create contemporary and relevant campaigns.

With a background as an art director, I can also follow the creative process in traditional advertising and even in the digital landscape; I believe in neutral ideas!


I pleased worked with:

I pleased worked with:

accenture-logo
IMF-logo
tbn_logo

Let's have some fun together!

giulia@giuliamandala.com

+39 347 59 77152

linkedin_30x30